Experience Platform Services Documentation

Adobe Cloud Platform - Data Services - Overview

Adobe Experience Platform overview

Adobe Experience Platform is the first purpose-built customer experience management platform. With real-time customer profiles, continuous intelligence, and an open and extensible architecture, Experience Platform enables you to deliver personalized customer experiences at scale. 

To learn more about the types of documentation available for Experience Platform services, read the documentation overview.

Access Control

Experience Platform leverages product profiles in Adobe Admin Console, which link users with permissions and sandboxes.

Catalog & Datasets

Manages the metadata for the datasets created in the tenant, data lineage, and policies associated with them.

Data Access

Provides access to the content of registered datasets for data export.

Data Governance

Adobe Experience Platform brings data from multiple enterprise systems together to better allow marketers to identify, understand, and engage customers. Experience Platform includes end-to-end Data Governance infrastructure to ensure the proper use of data within Platform and when being shared between systems.

Data Ingestion

Bring data into Adobe Experience Platform using batch ingestion, streaming ingestion, and source connectors.

Data Science Workspace

Data Science Workspace offers predefined machine learning models you can use in your own solutions as well as the capability to create your own models.

Decisioning Service

Create personalized, optimized, and orchestrated experiences in applications running on Adobe Experience Platform.


Destinations are pre-built integrations with destination platforms that allow for the seamless activation of data from Real-time Customer Data Platform. 

ETL (Extract, Transform, Load)

Create high-performance connectors for data integration tools for integration with Adobe Experience Platform.

Identity Service

Gain a better understanding of your customers by bridging identities from multiple devices and behaviors across channels to form a single view of each individual customer.

Intelligent Services

Empower marketers and marketing analysts to leverage the power of artificial intelligence and machine learning in delivering customer experiences.

Observability Insights

Expose key observability metrics in Adobe Experience Platform, providing insights into usage statistics, historical trends, and performance indicators for various Platform functionalities.

Privacy Service

Privacy Service provides a RESTful API and user interface that allow you to make data access and delete requests that comply with privacy regulations.


Profile (Real-time Customer Profile)

See a holistic view of each individual customer by combining data from multiple channels, including online, offline, CRM, and third party data into Real-time Customer Profiles.

Query Service

Use SQL queries to retrieve data from Adobe Experience Platform, such as Adobe solution data, customer 1st party data, or any other Platform data.

Real-time Customer Data Platform

Adobe Real-time Customer Data Platform (Real-time CDP) combines data sources to create unified profiles in real time, which provide one-to-one personalized customer experiences across all channels and devices.


Sandboxes partition a single Platform instance into separate virtual environments to help develop and evolve digital experience applications.

Schemas (Experience Data Model)

Driven by Adobe, Experience Data Model (XDM) is an effort to standardize customer experience data and define schemas for customer experience management. XDM schemas support the interoperability of data across Experience Platform components.

Segmentation Service

Create segments based on Real-time Customer Profile data to generate audiences and power consumer experiences.

Sources (Connectors)

Ingest data into Adobe Experience Platform from a variety of sources such as Adobe applications, cloud-based storage, databases, and more.